The End of Cold Calls: How Tonya Turrell and The Launchpad Have Become the Best Resource for IT Solutions
For IT leaders and executives, the world of technology and IT solutions has become very loud in recent years. Most business leaders are inundated by daily calls from vendors who promise IT solutions that will revolutionize a business, make the team’s life easier, and solve every problem.
But in all those calls, the vendor rarely stops to ask what the problem really is.
And that, says The Launchpad founder Tonya Turrell, is the real problem.
The Launchpad was created to give companies a true ally and advisor in the search for IT solutions. Because they have formed partnerships with major vendors around the world, The Launchpad has the rare ability to broker real solutions for their clients, finding the optimal equipment or service at the best price.
What does this mean for business leaders?
It means no more losing time each day answering cold calls or reading introductory emails. It means more energy can be focused on their core business. And it means when they really need an IT solution, they will find exactly what they are looking for.
After spending years in the technology sales sector, Turrell discovered that cold calling was a dying model. Yet, companies continued to cold call despite the incredible strain on human resources and the diminishing returns. When it came time to create The Launchpad, she knew that the only way to be successful would be to make radical changes to their approach.
“When we had the opportunity to start this business, the only way I wanted to do it was to flip the model to truly focus on the needs of the IT buyer as the customer, versus making the focus about generating leads for our technology clients,” Turrell says.
Demand for technology exists within every company – there’s no need to create demand. What has been lacking in the marketplace is an understanding of those demands and what drives them. The Launchpad shifted away from demand creation to become tech matchmakers – matching the technology demands of B2B IT buyers with partners who can meet those demands. By learning the real, actionable tech needs of the customer, The Launchpad can match them to the most suitable technology vendor.
This novel approach took some time to refine and perfect, requiring Turrell and her team to gain a much more thorough understanding of the marketplace and the solutions and services that were available to their clients. Once they built out their infrastructure, they found that not only were they able to generate much more robust business, but they created a fiercely loyal client base as well.
“Our IT customers provide testimonials all the time about how helpful we are, how much time we saved them, how great the technology vendors are that we partner them with, because we are looking for a true match,” Turrell says.
“We did it the really hard way with cold calling, which is not fun or profitable and also really annoying to the person you’re calling. Now we are doing it the way we always wanted to do it – in service to the IT buyer – and it has been incredible. It is worlds different from cold calling – now people are happy to take our call and they rave about the service.”
Because they are always searching for new ways to innovate within the industry, The Launchpad can now be more accurately described as a technology matchmaking marketplace, bringing together buyers and sellers while giving the buyers complete decision-making autonomy .
“We’re excited to be able to offer a software platform where customers can self-serve when they have technology needs,” Turrell says. “We have everything in place to ensure that it’s going to be a tight, precise match.”
For companies that are looking for new IT solutions, there is a better way out there than sorting through emails or listening to sales pitches over the phone. At The Launchpad, IT leaders and business executives finally have a fast, easy, and pressure-free way to find their perfect IT match.
