Marketing has changed, grown, and taken on many shapes over the years. Despite the many changes, the end goal of marketing has always been to drive conversion, ultimately driving revenue. Many businesses have long understood the importance of marketing for their long-term growth. However, what most fail to realize is that the choice of how to go about marketing their business could either help them grow exponentially or leave them falling way behind the competition. This article is to help you understand the reason why opting for a marketing service membership will serve you better than project-based marketing.
Project-Based Marketing vs Subscription Marketing
Project-based marketing is the development of marketing strategies for each specific project. It is used by companies who outsource their marketing to agencies each time they need to market a new project or product. On the other hand, subscription marketing involves leaving your business marketing needs in the hands of marketing service providers to develop a continuous marketing strategy.
Disadvantages of Using Project-Based Marketing for Your Business
While project-based marketing can be quite useful when working on your business’s first marketing project, it poses numerous disadvantages when used in the long term. Below are some of those disadvantages.
Unscalable
A project-based marketing strategy created for one project cannot be adapted to another project. This makes it difficult to use it for growing the entire business; it only focuses on the part of the company that it was created to build a strategy for.
Rigid
Even while employing project-based marketing for one project, there is only so much that can be achieved within the project as there is only partial knowledge of your company.
Time-Consuming
With project-based marketing, you will find that you must go through the same process each time you have to outsource a project. As every new agency does not know your business, you will always have to fill them in on your problem, target audience, and more. They would also
have to spend time trying to understand all of these before coming up with a strategy for just one project.
Why Choose Subscription Marketing Services over Project-Based Marketing
Over the years, using subscription-based marketing solutions has been proven to be more effective for businesses. Here are some reasons why marketing service subscriptions work better than project-based marketing solutions.
Repeatability
Marketing service subscriptions and memberships are aimed at providing long-term marketing solutions and are not just for one project. This makes it easy to adopt the same strategy with every new project as both old and new customers have already been accounted for while creating the original strategy.
Continuous Improvement to Strategies
As subscription marketing takes your entire business into account, the marketing service uses the data they have on your business and from previous strategies to continuously improve the approach. You are saved from the hassle of having to keep track of changes over time which is important in remaining up to date with marketing.
Flexibility and Adaptability
Unlike project-based marketing solutions, subscription marketing allows for the creation of multiple campaigns with just one membership. It allows you the freedom to make as many changes as you like to the flow.
Access to Data and Convenience
By subscribing to a marketing service rather than opting for project-based services, most of the marketing tasks you have to do will begin to run on autopilot. The data will be accessible to you, and you’ll be able to view in real-time just how much impact is being made on your business by the strategies developed.
Scalability
One of your goals as a company should certainly be to grow as you convert and retain customers. As all of your marketing efforts are all in one place when using subscription
marketing services, you will find it even easier to make informed business decisions that will lead to growth.
Cost
The subscription cost of marketing services is less than what you will spend for each project-based marketing you outsource. The repeatability and adaptability of subscription services also allow you to subscribe to more features than project-based marketing allows while spending the same amount of money.
The Way Forward
The best marketing service you can subscribe to if you are looking to optimize your marketing strategies is an MQL or Marketing-Qualified Lead subscription. An MQL membeship helps in determining which people are more likely to become customers. Most MQL subscriptions do so by analyzing metrics such as websites visited, social posts they interacted with, events they’ve attended, or whitepapers they downloaded. We don’t think event attendees and content downloaders should be called leads. The Launchpad’s MQL subscriptions are different. They are truly qualified by marketing. First, we design and launch an email marketing and social media campaign targeted at your specific data criteria, inviting your prospective customers to take a survey, telling us their challenges, IT priorities and plans. With an MQL subscription, you will be able to gauge the needs and priorities of these potential customers, what they are buying, and why. MQLs from The Launchpad are highly qualified, conversation-ready purchase intent marketing qualified leads.
Other benefits of The Launchpad MQLs include:
- Ability to build multiple campaigns within your MQL membership.
- Flexibility to change the flow of appointments: slow down in the summer, speed up at the start of the year
- Access to training videos and MQL knowledge center to help you get the best out of the service
- Priority access to data and accounts
- Discounted pricing and other membership perks
- Ease of making changes to the flow of leads
- Unlimited access to building multiple campaigns
- Easy cancellation
- Exclusivity: We limit our memberships to no more than 100 clients. This ensures the quality, deliverability and exclusivity of leads.
Conclusion
Project-based marketing only ever serves as a quick fix to marketing needs without truly optimizing strategies to meet your goals. The benefits of using subscription marketing services
vary based on which service you are subscribed to, but you are guaranteed to get all of the benefits listed above, and more, through The Launchpad’s MQL Membership. To learn more, click here: https://thelaunchpadleads.com/mql/
